Retailers across Australia are stepping up for our scientists as part of this year's Jeans for Genes campaign, launching a range of creative ways for the community to get involved – from buying a coffee to a pair of jeans – all in the name of research.

From denim sales and checkout donations to coffee promotions and community events, a growing network of retail partners has committed to raising funds and awareness throughout August and beyond.

Lowes are continuing their long-term commitment to CMRI setting an ambitious goal of raising $200,000 for Jeans for Genes in 2026.

The campaign, running from now until September 9, will see $10 donated from the sale of jeans in store. They are also accepting donations in every store nationwide.

Munro Footwear Group will also be accepting donations at its stores Williams, Mathers and The Trybe and will continue donating a percentage of Back-to-School shoes later in the year. They are also aiming to raise $200,000!

This year we are welcoming new partner Jamaica Blue who are embarking on their first major Jeans for Genes campaign, with a fundraising target of $50,000.

Throughout August if you buy one of their special Jeans for Genes cookies, $1 will go to CMRI, and on Jeans for Genes Day (August 6) – 50c from every coffee will be donated to the cause. You can also round up your bill at the counter to include a donation!

Jamaica Blue will also hold a special pop-up stall in Martin Place in Sydney on Jeans for Genes Day with full proceeds going to research.

JAG are back again to support our scientists, after recently visiting our labs. During August $10 from every denim item sold will be donated to Jeans for Genes.

Finally, Brandbank Group, which includes leading fashion brands such as Seed Heritage, will once again support Jeans for Genes through customer donations both online and in-store.

CMRI’s Senior Corporate Partnerships Manager Chamira Gamage said together these retailers demonstrate the growing commitment of Australian businesses to supporting research.

“By encouraging customers and staff to get involved, these businesses are helping fund the research needed to diagnose, treat and ultimately prevent genetic diseases, giving hope to families across the country,’’ he said.